In 2012, Swim Across America approached me to assess their current brand and the rest is history. I took on the great task to rebrand a very large non-profit organization that promotes swimming and fundraising to help find a cure for cancer within the communities they race and swim in.
Their previous logo had been used for 25 years, the task at hand was to maintain a similar look and feel, but to give them a huge breath of fresh air. The new look presented this organization with a mark that is both versatile and cutting edge with two new typefaces, a new color palette and a whole new way to tackle print and signage.
As the creative of record for Swim Across America, I have worked with this company on most graphic elements ranging from all branding assets, print, apparel design, package design, social media and event branding.
Work shown includes: identity, branding, social media design, packaging and print