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X Project Overview


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In 2011, NormaTec approached me for my opinion on their existing logo. Their hope was to take the look and feel of their company to a whole new level as they began to enter into the professional and ameature sports industry. My initial thoughts on the logo were that it felt too much like the 1990’s with the drop shadow, gradients and typeface. In addition, the main logo itself was for a specific product manufactured and sold by NormaTec. As they began to branch out with additional products, this was a necessary change needed.

As the creative of record for NormaTec, I have worked with this company on most graphic elements ranging from package design, social media and event branding.


Work shown includes: identity, business card design, Twitter page design, online advertising, packaging and event design


branding, interactive, packaging
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  • Swim Across America Rebrand
  • Macy’s Private Label Packaging
  • NYC MORE 2012
  • JackRabbit: RESOLVE Ad Campaign
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  • Bikes of NYC
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  • HEEB Magazine
  • Shu Uemura
  • Birthday Flyer
  • Glenmorangie Ad Campaign & POS
  • Lancôme GWP Bags
  • 1-800-Flowers Logo
  • NormaTec
  • The Wetsuit Project
  • Wedding Map & Mobile App
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