While working with NYC-based design studio, The O Group, I had the privilege of working on launching a new advertising campaign and POS (Point of Sale) elements for Glenmorangie. The client had recently undergone a major package redesign and were in need of a visually impactful advertising campaign to help carry the brand into the eyes of their consumers. Inspired by elements of the packaging, I was able to create this campaign that helped the client successfully reach that next level in selling high-end scotch whisky.
Work shown includes: advertising campaign and in-store shelf-talkers