1-800-Flowers Logo

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1-800-Flowers Logo

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While doing consultant work for Nitro (now Sapient), 1-800-Flowers came to me for a logo refresh of their main logo for 1-800-Flowers and to design a new logo for a new acquisition (and sister brand) 1-800-Bastkets.

1=800-Flowers, at the time, was making a transition from 1-800-Flowers to 1-800-Flowers.com. In addition to designing the new logo with the “.com”, I also refined the tulip, updated the color palette and switched the typeface to one that is more clean and sophisticated. As a result, 1-800-Flowers was now able to uniformly provide all of its vendors with a not only the new logo, but a style guide to use it properly.


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